Generate targeted ad agency blog traffic = inbound new business leads
I’m often asked don’t you ever run out of ideas for blog posts? I did have struggles in the beginning but after time, 353+ posts later, I’ve found some ways that keep the ideas flowing. I begin each day reading from my online resources that I’ve collected and manage through the use of Google Reader. My daily reading fuels ideas for my own posts. When I’m ready to write I have over a 100 drafts of posts that I can work from. I never run out of ideas for posts.
If you are just starting an agency blog, I’ve put together 50 blog post ideas to help you get started.
- Make a list of the top ten blogs of importance to your target audience
- Be among the first to break industry news
- Provide information of industry seminars and conferences that would be of interest to your target group
- Conduct your own survey/poll and write a post about the results
- Provide your comments and links to industry articles that would be helpful to your target audience
- Develop an ongoing weekly posts of good thought provoking quotes
- Profile of industry leaders and influencers
- Provide a synopsis of research and industry reports and links to the full data
- Highlight new communication, web tools, how they work and what benefits they provide your target group
- Provide lists of online resources for
- Challenge and tell why you disagree with high level personalities within the industry when you have a differing opinion
- Report from a conference, seminar or trade show
- Provide a podcasts of a taped interview with industry leaders
- Analyze the current climate in your target groups industry
- Be among the first to identify industry and business trends that will impact your audience
- Provide an analysis of big brand best practices and mistakes
- Identify bloggers of interest and post your recommendation for them as a resource
- Review books of interest that are a help to you and share with your readers
- Identify the most important marketing challenges facing your audience and provide solutions
- Check your analytics and provide a list of your top 10 blog posts for the month, quarter and year
- Engage your audience with a contest and the ability to cast their vote or share their opinion
- Invite an industry leader to write a guest post
- Discuss industry associations
- Provide a list of your favorite links
- Post about different marketing tips and tactics
- Provide a repository of useful information, facts, statistics, etc. that currently exists in different places online into a single post
- Answer very specific questions in detail
- Highlight important people of interest to your target audience
- Make a list of bite-size marketing tips
- Create a contest that enhances the viral-bility of your agency’s blog
- Write something that will provide inspiration and motivation
- Walk readers through a day in your life. Include photos and video
- Provide a list of Twitter accounts your audience should be following
- Write what our industry is doing wrong and ways it could be improved
- Compile a post of inspirational quotes
- Share your blog’s statistics with your readers
- Conduct readership survey
- Write about online tools that have been helpful to your research and writing
- Create charts and graphs highlighting important facts of relevance to your audience
- Write about things that will provide professional enrichment
- Highlight current trends
- Whenever you discover a new online tool share it through a post
- Ask your audience for feedback how you can be a better help to them
- Introduce one of your readers that you’ve gotten to know
- Write a series of posts
- Make a post for beginners
- Tell how to do something more efficiently or affordably
- Write a post about time management tips
- Write a rebuttal post
- Highlight your “signature” posts. The posts you want everyone to read
Your agency’s blog isn’t a platform to espouse its capabilities and credentials. The focus needs to be entirely upon your audience.
The key to generating traffic and leads from your agency blog is to consistently provide rich content for your target audience. You need to become a valuable resource for their advertising and marketing challenges.
Prospective clients all have a desire to work with someone they know, like and trust. An agency blog is a great platform to do just that. It should be the “gateway” to your agency.